#184 – Sales Frequency: Winning Over the CFO with Data-Backed Selling w/ Maxim Tarasevich

This week on The Sales Transformation podcast we’re bringing you a recording of our Sales Frequency episode from a few weeks ago with special guest Maxim Tarasevich, EVP of Sales at Aviso. 
 
He joined Jesus and Will to discuss how it’s more important than ever for salespeople to appeal to CFOs and finance teams during their pitches, and how they can build business cases that include that the stats that will help them overcome this common stalling point for deals. 
 
Highlights include: 
  • [05:01] Find out what’s important to your client early 
  • [32:51] Don’t assume that CFOs only care about financial metrics 
  • [37:08] Every customer is different, so their numbers will be different too 
 
If you’d like to find out more about how Consalia and Aviso can help you build an AI-powered sales force, click here to request a meeting. 

 
 
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Creators and Guests

Jesus Llamazares
Host
Jesus Llamazares
Head of Consulting at Consalia
Will Squire
Host
Will Squire
Head of Sales at Consalia
#184 – Sales Frequency: Winning Over the CFO with Data-Backed Selling w/ Maxim Tarasevich
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