#198 – Should sales-led organisations be spending more on marketing? w/ Eddie Guevarra
This week on The Sales Transformation Podcast we have the second episode in our series on the relationship of marketing and sales, this time welcoming Consalia’s very own Head of Marketing Eddie Guevarra back onto the show.
Eddie takes the opportunity to give his views on the 95% theory that Gareth Abel discussed on his episode, and even takes the opportunity to try and convince Phil to increase Consalia’s marketing budget!
Highlights include:
- [11:36] You can't push buyers down a funnel, only catch them when they fall
- [14:34] 95% of winning vendors are on the day one shortlist before sales even gets involved.
- [37:49] Marketing are not the arts and crafts department
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