#182 – Mastercast: Embedding a coaching culture in sales teams w/ Sherry Nematalla
We have another Mastercast episode for you this week on The Sales Transformation Podcast as Phil is joined by Sherry Nematalla, Global Accounts Manager at Vodafone.
Sherry explains how she came to write her dissertation, stressing the differences between mentoring and coaching and how embedding a coaching culture can transform sales teams as well as customer relationships.
Highlights include:
- [15:42] The difference between mentoring and coaching
- [31:10] Creating a coaching culture
- [39:52] Bringing coaching into customer engagement
Connect with Philip Squire on LinkedIn
Connect with Sherry Nematalla on LinkedIn
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