#190 – GST XX: The State of Sales Mindsets w/ Dr Phillip Squire
Over the coming weeks on The Sales Transformation Podcast we’re going to be periodically releasing recordings of the talks from Global Sales Transformation XX back in November. We’re kicking things off with our very own Dr Phil Squire!
At GST Phil presented the results of the Global Research Project he conducted throughout 2025 looking into how customers like to be sold to. It was a refresh of his original doctorate thesis from which the Sales Mindsets emerged, and in this talk you’ll hear about an exciting update to one of those mindsets...
Highlights include:
- [10:52] How do salespeople self-report their values?
- [25:56] An update to “Authenticity”?
- [34:15] Introducing the AI Sales Mindset Coach
NOTE: This talk contains visual elements. You can watch over on our YouTube channel for the full experience!
Join the discussion in our Sales Transformation Forum group.
Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.
Creators and Guests
