#196 – Sales and marketing or marketing and sales? w/ Gareth Abel
This week on The Sales Transformation Podcast it’s the first in a series of three episodes exploring the relationship between sales and marketing. Or, asks our first guest Gareth Abel, should that be marketing and sales?
Gareth is a proven Chief Marketing Officer with truly international experience. Specialising in delivering Sustainable Profit Growth, he has worked for a range of businesses including Orange, Samsung, e&, and Circles Life.
Highlights include:
- [13:18] Do sales teams focus too much on revenue?
- [20:29] Buyers, like everyone, are always looking for mental shortcuts
- [31:41] The 95% rule
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Connect with Gareth Abel on LinkedIn
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