#197 – GST XX: A Framework For Post-Sale Success w/ Dr Ryan O'Sullivan
This week on The Sales Transformation Podcast we have a talk from a returning guest to Global Sales Transformation: Dr Ryan O’Sullivan from Introhive!
If you heard Ryan’s talk from the previous GST you’ll know that he’s an expert in relationship mapping for sales teams, and this time he’s applying that technique to address a serious issue: declining customer retention rates.
Salespeople and account managers cannot, Ryan argues, just leave project teams to manage all the relationships once a deal is done. Instead they need a clear plan on how they are going to keep stakeholders happy post-sale.
Highlights include:
- [03:02] Are we facing a crisis of retention?
- [15:35] You have to keep engaging with key stakeholders after a project has started
- [24:55] There are a lot of small things you can do to position yourself as credible
NOTE: This talk contains visual elements. You can watch over on our YouTube channel for the full experience!
Connect with Ryan O'Sullivan on LinkedIn
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