#203 – GST XX: A 360° View of Sales Transformation in the AI Era
This week on the Sales Transformation Podcast we’re bringing you the final session from Global Sales Transformation XX: the panel featuring Samantha Wessels, President EMEA at Box, Samantha George Head of CRM Development & Deployment at Royal Mail, and Gareth Abel, former CMO at Circles.
They bring three distinct perspectives on sales transformation and how it’s evolving with AI: those of sales leadership, sales operations, and buyers.
Highlights include:
- [08:31] Salespeople need to find ways to differentiate themselves in the age of AI
- [24:53] A salesperson who didn’t chase the final euro
- [33:33] AI message customisation is useless if you can’t provide context
Connect with Samantha Wessels on LinkedIn
Connect with Samantha George on LinkedIn
Connect with Gareth Abel on LinkedIn
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